How to creat a blog

The revenues of major social networks, now measured in billions of dollars and rising steeply every year, come mostly from online advertising.

Social network advertising is becoming an increasingly important means of promoting products and services. A typical social network advertising campaign contains multiple ad groups (e.g., one for each target audience), and each ad group contains multiple ads.

When managing ad campaigns, decisions about which ad groups and ads should be active and for which more advertising dollars are allocated are particularly important.

1. Think about the purpose of your blog site

You have to grasp the idea, do I want a blog for pleasure, personal or a blog for a professional objective. Before deciding more concretely where to start creating a blog, ask yourself the question of your objective.

The blog I want to create is for leisure or you want to create a blog for your business, your products for sale, e-commerce, services, android google play to earn money one day.

If you create a blog site as an amateur, for example, you have the choice of choosing a free blogging platform… whereas for a professional, investing is essential!

2. Consider your editorial line

InstaText is a high-tech company operating mainly in the field of artificial intelligence and natural language processing. It specializes in developing services for automatic text enhancement in various languages. 

Its services are aimed at both non-native and native speakers who use written language in their professional communication, including international companies, translation agencies, PR, law firms, government institutions, news agencies, professional writers, and people involved in academic writing.

3. Anticipating the crossing of the desert from the beginning

Unless you invest a significant budget in advertising, most blogs begin their journey by crossing the desert for several months. You get little traffic and some days the impression of "doing it all for free".

But this is where you need to persevere and keep writing. In all those months of producing low-return content, you are still laying the foundation for your future visibility:

- Enrich your blog with interesting articles that allow new visitors to immediately get a sense of your content.

- Feed your social networks to attract your first subscribers and start a positive development momentum.

- Learn to get organized, make time for blogging, and form "habits" that will save you time.

4. Learn about web writing and SEO 

On a blog, you can gain visibility in different ways: 

- Social networks, which can send you traffic. 

- Natural referencing, that is to say people who do research on Google and who come across your blog because you answer the question they are asking or provide useful information on what they are looking for. 

- Referral sites, which are other sites that talk about you once you have gained some notoriety. 

- Advertising, if you spend money to make yourself known in this way, for example by using Google Ads. 

- Newsletters, where you link to your site. 

- Word of mouth, which will encourage people to type in the address of your site or to share it by email or via an email application, for example.

6. Start writing articles

Article writing is probably one of my favorite blogging topics. It gives you a lot of freedom...

- We can choose not to write because we are lazy;
- We can take a vacation without blogging, but still publish articles;
- We do not have the stress of saying, "I am going to publish MUST something";

- We have time to take a step back from what we are writing and come back to it when needed;


- It forces you to find topics that do not expire the next day... and this kind of "sustainable" topics is very beneficial for SEO and therefore for visibility!